Microsoft UET

Microsoft UET (Universal Event Tracking) is Microsoft's conversion tracking tag for Microsoft Advertising. It tracks user actions, measures campaign effectiveness, and enables remarketing campaigns. By default, c15t loads this script based on marketing consent.

Info

UET can also load Microsoft Clarity (if enabled in your UET tag settings). Since Clarity is an analytics tool, we recommend loading it separately with measurement consent instead.

Adding Microsoft UET to c15t

import { configureConsentManager } from 'c15t';
import { microsoftUet } from '@c15t/scripts/microsoft-uet';

configureConsentManager({
  // ... 
  scripts: [
    microsoftUet({
      id: '123456789012345',
    }),
  ],
});

Types

MicrosoftUetOptions

Property

Types

required

any

script?

any

Script

Property

Types

alwaysLoad?

any

anonymizeId?

any

async?

any

attributes?

any

callbackOnly?

any