Microsoft UET

Microsoft UET (Universal Event Tracking) is Microsoft's conversion tracking tag for Microsoft Advertising. It tracks user actions, measures campaign effectiveness, and enables remarketing campaigns. By default, c15t loads this script based on marketing consent.

Adding Microsoft UET to c15t

import { configureConsentManager } from 'c15t';
import { microsoftUet } from '@c15t/scripts/microsoft-uet';

configureConsentManager({
  // ... 
  scripts: [
    microsoftUet({
      id: '123456789012345',
    }),
  ],
});

Types

MicrosoftUetOptions

Script