TikTok Pixel

TikTok Pixel is TikTok's conversion tracking and audience targeting tool. It measures ad effectiveness, tracks user actions, and helps optimize your TikTok advertising campaigns. By default, c15t loads this script based on marketing consent.

This script persists after consent is revoked because it has built-in consent management. When consent changes, c15t updates TikTok's internal consent state rather than removing the script entirely.

Implementation

Adding the script to c15t

import { configureConsentManager } from 'c15t';
import { tiktokPixel } from '@c15t/scripts/tiktok-pixel';

configureConsentManager({
  // ... 
  scripts: [
    tiktokPixel({
      pixelId: '123456789012345',
    }),
  ],
});

Types

TikTokPixelOptions

Script